A Marketer’s Guide – How not to SPAM your contacts

It looks like me, sounds like me, but it is not me. Seems fishy to you? That is exactly how SPAM filters analyze your incoming emails. So to avoid your email land in SPAM folder, do not let your emails look or sound like SPAM.

7 Emails that Keep Customers Coming Back for More

Not checking in with people after sign-up because you think your product simply speaks for itself? You’re setting yourself up to lose customers.

How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality

You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes.

I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me. Want an example? How about this subject line on behalf of The Home Depot: “New Lower Prices on Lightning.”